The Referral Authority’s (Monthly)

Loyalty E-Zine:

The Client Loyalty Top-of-Mind Marketing Program.

You have to stay in touch if you want referrals.

“The single most valuable asset for your company over the next 100 years is your e-zine and that mailing list.”                    Jeffrey Gitomer

How effectively are you keeping in touch with your clients year-round?

Are you bringing them real value by their definition or just interrupting their day?

What is The Loyalty E-Zine?

 A hassle-free way to get more referrals by keeping in touch year-round.

A Chicken Soup for the Soul-type monthly e-newsletter that revitalizes your marketing by bringing useful and inspiring information to your database: your prospects and your past and present clients. It adds real value. When Jack Canfield wrote Chicken Soup for the Soul, he knew that people wanted to be inspired by uplifting and positive content: “What we didn’t know was how deep the need truly was.”

Compelling articles that will enrich, benefit, and uplift the reader; it is not ‘white bread’ content

An efficient and effective way to brand yourself in an authentic and positive way that builds long-term relationships rather than make your contacts feel that you are trying to sell them something

It is genuinely client-centered, not generic sales content about your industry that most people aren’t interested in anyway, nor the ‘me me me’ approach of most newsletters. People hate to be sold but they love to buy. This will get them to buy you more.

There are two versions available:

1. The Word Document Version that we send you by the 3rd Friday of the month as an attachment. You can make as many changes to it as you want! You take care of it 100% by putting it in the body of an email that goes out to your contact list. See below for more info.

 2. The Completely Hassle-free Version that we take care of 100% that’s customized in up to SEVEN different ways. This will go out consistently on the 1st Tuesday of every month to all your contacts. Zero worries for you.

Why is The Loyalty E-Zine Such an Efficient, Innovative and Simple Investment in Your Business?

*Measurable Results: GET MORE REFERRALS! Picture how easy it is for individuals in your database to hit ‘reply’ and for you to track this! The Loyalty E-zine positions you to get an immediate response. Does your current relationship marketing do that?

*Easy, turn-key approach that requires no work on your part. Do you want to write your own e-zine every month? Build your business lifestyle and independence around what you do best.  It will allow you the right to focus on your strengths and still follow through on a best practice. 

*Position yourself as consistent – consistently adding real value. People do business with consistent. Why? They want the comfort of knowing you are reliable. The Titanic and Concorde were cool, but

*Save significantly compared to snail-mailing newsletters.

*Is the content of your current top-of-mind marketing program read and truly enjoyed by most of your clients? This is an e-zine that your clients will actually want to read AND forward to others!

*A balanced approach to your marketing/branding that benefits your bottom line by the magic of multiple touches.

*It will position you as a greater resource to your clients not as a salesperson filling their inbox with junk.

*It will position you in the minds of your contacts as someone who truly cares about them – that you are a business professional who sees them as a real person, not as a sales target.

*An unlimited database that you can add to monthly.

*Peace of mind because the future belongs to those who:

1. build long-term relationships with their clients and
2. set themselves apart by bringing more to the table than ‘business as usual’

*Your competition is not doing this. Most do not stay top of mind throughout the year. If they are doing anything, they are sending unwanted and dull industry-related mail-pieces or emails that go straight to the recycling pile or spam. Nobody reads or cares about the ‘company brochure’.

*People never forget how you make them feel! Why not make them feel good?

Referral Rewards Program

Endorse this to another professional and receive a free additional month once they sign up! No limit to the number of people you can recommend!

The Word Document Version
What you get:
a) An intro paragraph
b) 2-3 inspiring articles and accompanying pictures
c) An end greeting that will often have some kind of soft referral-request.

= MORE BUSINESS

The Completely Hassle-free Version
What you get:
a) A professional web template with
b) A seasonal color banner
c) An intro paragraph
d) 2-3 inspiring articles and accompanying pictures
e) An end greeting that will often have some kind of soft referral-request.
f) Your picture
g) Your contact info
h) A link to your website
i) Your email address in the intro paragraph
j) Links to two industry-related stories of your choice.
k) A left column with the above links and a table of contents

= MORE BUSINESS

Benefits of the Word Document Loyalty E-Zine

1. MORE BUSINESS because you're keeping in touch and adding real value!

2. You can customize and personalize the e-zine as much as you want.

3. The investment is less than the Hassle-free Version and you can still touch all your contacts with inspiring information.
(Our goal is for you to succeed and get more business: Our only caution is that you make sure it always goes out on the same day every month. This kind of attention to detail is often not a strength of most sales professionals and business owners. Know thyself!).

4. For a small fee, you can hire us to help you set up your own web template and web program.

Be aware that some people’s email (usually at work) is set up only to receive text. This means the pictures will not appear in their version. Also you will have a white background instead of a dark red one, and no columns. Any web links will need to be created by you.

Benefits of the Hassle-Free Loyalty E-Zine

 1. MORE BUSINESS because you're keeping in touch and adding real value!

2. We do all the work. How much is your time worth? Once you have signed up, you know that every month on exactly the same day, a high-end professional e-zine is going out to the contacts of your choice.
Most sales professionals and business owners have neither the time, the strengths, nor the inclination to send such an e-zine on the same day every month.

3. This version is a more professional product that many of your contacts will be used to seeing and may expect.

4. Your contacts clearly see your consistency. Consistency is a business magnet. That quality builds future opportunities.

5. You have SEVEN ways to customize the e-zine each month if you want, including your picture, contact info, website link and email address.

6. You can still position yourself as an industry expert if you want to. You can send us two links to industry-related articles every month that will be in bold print in the left-hand column. Your readers can read these if they are interested. 

Imagine the Benefits to This Hassle-Free Investment!

Send it to your database today and experience having your contacts happy to hear from you!

Four Choices:

1. A one-time payment of only $495 for 12 months: SAVE almost $100!

2. . Completely Hassle-Free Version: Only $49/month for a 12 month subscription!

3. The Word Document Version: $24.95/month for a 12 month subscription.

4. Two hours of consulting to help you set up your own web version so that you have MORE of the advantages of the Hassle-Free Version: $295.

Remember: You can earn Free extra months for referring it to others and NO LIMIT to how many people you send it to (provided you have their permission to email)! 

To learn about our Privacy, Delivery and Return Policies, please Click Here >>