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Referral Authority E-Zine

Got Passion?

Date: 01/07/2008

Greetings!
 
Welcome to the premier email newsletter for referral-minded independent sales professionals who want the Big Picture.
 
*To guarantee that the most exceptional and motivated sales professionals and sales managers are not missing out on the excellent ideas from this ezine consistently, be a resource and please forward this on and recommend that they sign up on my website: www.thereferralauthority.com
 
Date: January 7, 2008
Word count: 952
Reading time: 3-4 minutes
Benefits of Taking Action: why would you get busy in 2008 without first being crystal clear about what you are truly passionate about?
 
In this issue:
1. Got passion?
2. Coming Soon! The Loyalty E-Zine client loyalty program.
"You have to stay in touch if you want referrals." Jeffrey Gitomer
3. Seminars for You and Your Company to Get More Referrals.
4. Revitalize Your Results Getting Referrals in 2008!
 
Got passion?
 
If you're serious about making 2008 your best year so far, why would you move forward without being crystal clear about what you are truly passionate about?
 
(Many of you should consider using some of these ideas with your clients. I guarantee you will connect more with them, immediately set yourself apart and when clients feel good about us, hmmn, sometimes they just might refer us!)
 
One of the reasons why only a few people really get what they want in life is because they are willing to pause and do some homework on it. Most people think they're too busy but they are not spending time on what is most important. Are you sure you are?
 
I took the Passion Test yesterday from the recent book (same title) by Janet Bray Attwood and Chris Attwood. They got the idea at a goal-setting seminar when the speaker mentioned that a survey of one hundred of the most renowned and affluent people in the USA had found only one thing in common: that they had all achieved the five things that they believed were most necessary for their ideal life. Have you? Can you recite what they are?
 
Its premise is simple.
 
1. Make a list of 10-15 responses to the statement: When my life is ideal, I am:
 
You might respond with:
Living by a lake in a beautiful home
Spending every evening at home with my children
Enjoying financial freedom
 
Should your clients be asking themselves this question?
 
2. Prioritize your top 5
 
Wait at least a few hours before doing this step to allow things in your brain to simmer. Then do this by asking yourself: if I could have #1 before I die but not #2, which would I choose? Repeat until you have a top 5. The outcomes may surprise you.
 
3. Create 5 markers for each passion
 
These are statements that define what has happened for you to reach your passion. So using example #1 (the home), it could include: I enjoy the five bedrooms, I love living on the shore of Lake Geneva, I delight in the x0,000 square feet etc.
 
4. Create a vision board, write passion pages and a 100th birthday speech
 
The vision board is made up of pictures of what you want your future to look like. Put it somewhere highly visible. I heard a top-of-the-table producer in 2006 tell a story about this concept when he first started in financial services. He cut out a picture of his dream home and put it on his fridge door. 16 years later he moved into it. I have heard this same story shared by many different people.
 
Idea! Could some of your clients benefit from doing this? (Realtors: how about a vision board covered with sample pictures as a closing gift? You leave a legacy for them and include some classy but generic pictures of dreams people have including dream properties in their area as a subtle hint! They can personalize it after that. Financial advisors: your clients tell you their goals - find some generic but classy pictures of these goals. They can personalize that too: what a great way for you to stay top of mind throughout the year!)
 
The passion pages start with you writing one page about living each of your passions. The clearer you are about what you want, the sooner it will show up in your life.
 
The 100th birthday speech is a lot like Stephen Covey's eulogy exercise in his 7 Habits book. The advantage is you are there to hear it! And who knows, anything's possible: Britain's oldest woman just turned 115 (she credits whiskey and onions for her longevity - there's a diet book bestseller for you!) You write it in the 3rd person as if a best friend is reading it. You write about everything you have achieved in your life and what your legacy is.
 
5. Repeat the Passion Test every six months.
 
Why? Because of change and because our self- awareness can always be growing. It's a way to check in and ask: Am I really being true to myself?
 
6. Intention - Attention - No Tension
 
To get what you want, they break down what I learned from Deepak Chopra's Seven Spiritual Laws of Success many years ago.
 
a) Intention: get clear about what you want. Is it truly your passion or someone else's?
b) Attention: focus on it as much as possible (ex. fridge, bathroom mirror, dashboard, wallet/purse, computer screen) and it will begin to appear.
 
When you're not getting what you want, are you sure you're focusing on what you want or are you focusing too much on what you don't want?
For example, if your business is not where you want it to be, have you been FULLY FOCUSED on the good things?
On how much you help your clients?
On how well you treat your clients?
On the successes and profits flowing to you?
On how much you enjoy what you do?
 
Or have you been thinking too much about:
All the bills you have coming up?
How unappreciative some of your clients are?
How little money you have left over each month?
How tough the market is?
How frustrating your debt is?
 
Earl Nightingale said it in The Strangest Secret: "You become what you think about."
 
c) No tension: Don't strain too hard to force it. Have a sense of detachment as to when it will arrive. Things rarely work out exactly as planned.
 
Action Plan:
 
Start with 30 minutes when you have no distractions and do step #1.
Get passion! You'll be delighted you did.
Please let me know how these ideas make a difference for you.
 
Be a resource. Who else do you think might get value from reading this? Please forward this on.

 


The Loyalty E-Zine Client Loyalty Top-of Mind Marketing Program
"The single most valuable asset for your company over the next 100 years is your e-zine and that mailing list."
Jeffrey Gitomer, 10/30/07
 
How effectively are you keeping in touch with your clients year-round?
Are you really bringing them real value (by their definition) or just interrupting their day?
 
What is The Loyalty E-Zine?
 
An uplifting monthly e-newsletter that revitalizes your marketing by bringing useful and inspiring information to your database: your prospects and your past and present clients. It adds real value.
It is genuinely client-centered.
 
Why is The Loyalty Ezine Such an Efficient, Innovative and Simple Investment in Your Business?
 
*Easy, turn-key approach that requires no work on your part
*Measurable Results: YOU GET MORE REFERRALS!
*Peace of mind because the future belongs to those who:
a) build long-term relationships with their clients and
b) set themselves apart by bringing more to the table than 'business as usual'
 
Imagine the Benefits to This Hassle-Free Investment! Call after 1/17 for information: (608) 843-3827 or email now: matt@thereferralauthority.com

Seminars for You and Your Company to Get More Referrals!
Looking For an Inspiring Speaker For Your Next Event?
 
Seminars, Workshops, and Keynotes from Matt Anderson, The Referral Authority
 
"My referral business has been horrible. I ask timidly and expected nothing. Matt, you have given me a game plan and I know that implementing your system will greatly benefit my business."
Richard Glickstein, Insurance Agent, Mount Kisco, NY
 
"I didn't expect to come away with a key element to help my successful career but I certainly did."
Domenica Schiro
 
Training Topics
1. More Prospects from More Referrals: The Keys to a Thriving Referral Business
2. How to Network Effectively
3. Turning Networking Contacts into Clients

Revitalize Your Results Getting Referrals in 2008!
Everybody says they want more referrals - everybody wants to be rich, but are you committed to getting more referrals?
 
There is a solution:
 
Three Great Referral Programs!
Address the obstacles to asking for referrals
Individualized referral strategies that work for YOU
Three referral systems that generate more business year-round
Productive referral partnerships
 
"My referral chain has gone from 3 deep to 8 deep. Every single meeting I have a strong takeaway - an a- ha to advance my business."
Justin Gauvin, Financial Advisor, Met Life
 
1. First Steps to a Referral Culture: 3 month individualized referral program for those 1 year or less in your industry and/or your office team (limit 5). 6 hours of meetings spread over 3 months in person when possible or by phone. $295/person. Note: This program has a limited number of spots and is not always immediately available.
 
2. Referral Culture Program: 6 month individualized referral program for you and/or your team. This covers 12 key areas of your business. Hard reality: true change takes time. This is the most effective program. At least 12 hours of meetings over 6 months in person when possible or by phone. $295/month or one-time payment of $1550.
 
Referral Group Teleseminar Series
6 hours of teleseminars over three months on getting comfortable asking, getting referrals from clients and developing referral partners. Plus 30 minutes of 1:1 role play time. $249/person. Limit of 6.
 
YOUR ROI: How many referrals will you need to cover this investment? 1? 2?
 
Call Now for information: (608) 843-3827 or email: matt@thereferralauthority.com

The End
 
Matt Anderson is the Referral Authority. He speaks to companies, associations, and organizations about how to build referral-based businesses and network more effectively. He also coaches motivated sales professionals on these topics. To book Matt for your next major meeting or convention, call (608) 843-3827.
 
 
Sincerely,
Good Logo

Matt Anderson
The Referral Authority

phone: 608-843-3827
 
Copyright 2007 by Matt Anderson – Matt Anderson International. All Rights Reserved.